London-based strategy and creative director with extensive experience in EMEA, APAC and MENA markets, leading growth for marketing agencies such as Influencer, Highsnobiety (HS+) and DEPT®, specialising in content, culture and brand. 

With a focus on lifestyle and luxury offerings, I’ve worked with a bunch of Tier 1 brands from various industries ideating, strategising and delivering highly successful campaigns for clients across multiple formats including social, earned media, branding, display, CRM, activations/events, and creative production - all with an integrated focus.

Passion for supporting editorial media start-ups to scale commercially through content.